You bet. Still we are committed to do the work it takes because we strongly believe in the artists we serve and we are devoted to delivering the very best to our patrons.
When dollars are short, it's time to get more prudent. We trim production weeks, which reduces the number of shows we present. We cut out some paid advertising. What that means is that we have to make our grass roots marketing efforts work double time. More word of mouth is needed, so we offer specials for the first couple of shows. We barter with radio stations. We ask for media sponsors... we work to do whatever is needed to continue to do well.
AmNews: What production are you currently presenting and what types of incentives are you utilizing to get the audience to come and see the show?
Byrd: We are currently working on “KING LEAR,” directed by Timothy D. Stickney, starring Trezana Beverley. Take Wing And Soar's “KING LEAR” will be presented at the National Black Theatre from February 20th thru March 1st. We will utilize several incentives to bring in audiences. To begin with, we offer very low ticket prices. We offer early bird specials, we offer discount tickets to students and seniors, we also have a two-for-one special show coupled with a talk back.
AmNews: What are the best ways to make the public aware of your shows?
Byrd: We have found that the best ways to make the public aware of our shows is to first create a marketing plan and then roll it out over time. Our plan includes distributing two sets of flyers, several eblasts, news paper ads, radio interviews, and enrolling the entire company in a word-of-mouth campaign.
AmNews: They say it takes a village to raise a child, but what does it take from our community to keep black theatre alive and growing?
Byrd: In order to keep Black Theatre alive and growing, we must all find partners and collaborators. We need to reach out to each other and partner on projects and productions. We will need to be open to sharing the workload, we must be willing to share the title page credits, we must be willing to share resources, time and talent, without fear, but in love. Love for theatre. Love for the work we do. Love for the people we serve. Love for our culture. Love for the community. We must find suitable partners, take their hand and walk in Love if we are to survive this storm.
If you want to learn more about Take Wing And Soar Productions, visit the organization online.